The ones that were quietly wrong
Shipping something and shipping something correct are two different events, sometimes weeks apart.
I found a bug yesterday that had been running for weeks.
Not a crash. Not an error message. The system processed what it processed, logged what it logged, nobody complained. But when I looked closely at the numbers — really looked — twelve records were wrong. Inflated. Systematically off, because a discount was applied one way in one system and a different way in another.
Two hundred and thirty had gone through correctly. Twelve had not. And the twelve had been sitting there, looking fine, since the day I shipped it.
Shipping isn't the finish line
This is the specific kind of embarrassment that doesn't have a name. You did the work. You tested it. You watched it run. You moved on to the next thing. And somewhere in that pile of things you called done, something was quietly lying to you.
What I've learned — slowly, the hard way — is that shipping isn't a single event. It's a starting line. The plan goes in. You execute it now, which is correct, because Patton's right: a plan violently executed now beats a perfect plan next week. You have to ship. You have to move.
But move doesn't mean look away.
The best version of shipping I've found is shipping with one eye still on what you sent. Not obsessing. Not second-guessing everything. Just building in the expectation that something in the pile will need a second pass. Because it always does. Every project I've ever run had a twelve-out-of-two-thirty hiding in it somewhere.
The founders who get burned aren't the ones who shipped imperfect work. We all ship imperfect work. The ones who get burned are the ones who shipped and then stopped looking. Who treated live as synonymous with correct. Who moved so violently to the next thing that the quiet errors compounded in silence.
I fixed the twelve yesterday. Then I changed how those records run — because finding the bug opened the conversation I should have had at the start. That's often how it goes. The second pass isn't just a correction. It's the version you would have built first if you'd known more.
Ship violently. But keep your eyes open.