Building a business is recursive.
There's no given problem to solve. No given customer. No given salary. You invent it all at once, and nobody pays you until you do. This is the daily pep-talk for that life.
Quote of the Day
Motivation is what gets you started. Habit is what keeps you going.
This is the entire thesis of this site. Motivation is a spike. Habits are the system that survives the spike crashing at 3pm.
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Latest Essays
Make it work first, fix it later
The sequence matters more than the speed, and most founders get the sequence wrong.
The cost of inheriting someone else's assumptions
When you import someone else's data, you also import all the guesses they made and never admitted to.
Deciding before the picture is complete
Most of the pain in building isn't the work itself — it's the hovering before the work starts.
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